Monday, May 4, 2009

Newspapers Build Digital Portfolios - Advertising Age - MediaWorks

Newspapers Build Digital Portfolios - Advertising Age - MediaWorks
Who's investing in what?

  • GANNETT:
    CareerBuilder.com (controlling interest)
    ShopLocal
    Pointroll
    Ripple6
    Planet Discover
    Schedule Star
    Metromix
    MomslikeMe
    QuadrantOne (investment stake)
    Mogulus (investment stake)
  • HEARST INTERACTIVE:
    UGO entertainment
    GameCheats.com
    KaboodlePandora (investment stake)
    E Ink (investment stake)
    Brightcove (investment stake)
    Buzzfeed (investment stake)
    Double Fusion -- in-game advertising (investment stake)
    First30Days (investment stake)
    IGG (investment stake)
    MobiTV (investment stake)
    NR2B Research (investment stake)
    Spire/Suzanne's files (investment stake)
    TurnHere (investment stake)
    WideOrbit (investment stake)
  • TRIBUNE:
    Classfied Ventures (Cars.com, Apartments.com, HomeGain.com)
    Metromix
    Zap2it
  • COX ENTERPRISES:
    AdifyKudzu
    AutoTrader.com
  • NEW YORK TIMES CO.:
    About.com
    ConsumerSearch.com

    Ucomparehealthcare.com
    BehNeem
    QuadrantOne (25% interest)
  • WASHINGTON POST CO. :
    Slate.com
    GroupCourse
    Advisor Classified Ventures (16.5% interest along with McClatchy, Gannet and Belo.) -(Source: AdAge)

    Notice quite a few generic domain names being used among the above referenced developed Websites. Great linked AdAge article for geo-domain investors. The Internet is forcing traditional media to change and adapt by taking bold action online before it's too late. Descriptive, meaningful generic domain names are playing a key role in the evolution of new media.

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