How to Play the Domain Name Game

How to play the rebranding game - Inc.com- msnbc.com
Excerpts from linked article: As his investors clamored for a change, he hired an experienced branding consultant at a cost of $30,000. But when the guy came up with a list of uninspired suggestions such as VoiceTyper.com and BusyEyes.net, "I just completely lost it on him," Siminoff admits

"If you're selling a product on the Web that you want people to talk about, the name is the most important thing," Siminoff says.

"Danny Altman, founder of A Hundred Monkeys, a naming and branding firm in Mill Valley, California, believes it's better to change than to stick with something that isn't working."- Ryan McCarthy, Inc.com (Source MSNBC)