IAB UK : News and comment :
The ZenithOptimedia report argues that the Internet is vitally important during times of economic difficulty “as advertisers turn to it for its innovation and accountability, which is particularly important in a recession when every line of a budget must be justified”.
The ZenithOptimedia report argues that the Internet is vitally important during times of economic difficulty “as advertisers turn to it for its innovation and accountability, which is particularly important in a recession when every line of a budget must be justified”.
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