Retailers to Send up to 3 Billion 'Mobile Coupons' to Phone Users by 2011, According to Juniper Research
Source: eMediaWire.com
Saturday, August 30, 2008
Retailers to Send up to 3 Billion 'Mobile Coupons' to Phone Users by 2011, According to Juniper Research
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There is a new application available for the Apple iPhone via the Apple App Store called ScanLife. The application allows iPhone users to take pictures of 2-D barcodes with the iPhone camera, and then link to more information about the product associated with barcode. According to Scanbuy — the maker of the ScanLife application — ScanLife can launch any URL address.
When Wi-Fi access is available, the application can also send users directly to an iTunes page allowing them to preview or purchase a song simply from scanning the 2-D barcode associated with the song. It can also send users to specific YouTube page to watch videos after scanning a barcode. Some advertisers are also starting to use 2-D barcode and advertising campaigns to promote products. These barcodes can be read by the application to provide the consumer with more information without having to perform a search or type a URL. The application can be downloaded now from the iTunes App Store at no cost.
This seems to be the future of mobile commerce. Barcode ads, scanner ads and the like are trends worth watching.
If you are interested in mobile coupons I suggest you to take a look at moQpon (www.moQpon.com) where we have built a platform distribution + a user community space where people can browse, vote and suggest coupons from the inventory.
If you have time and you are curious about that, check it out.
Gianluca
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