Compete.com lists the Top 25 producing retail sites (July 2009 stats). The power of naming and branding is exemplified by top listed, major companies predominant use of short 2-3 letter domain names (acronym domains) and 4+ letter, one word, generic domain names developed strategically into household brand names through brand development and high recall advertising.
The following companies were smart, sharp and aware enough to create a naming and branding strategy through short domains and generic names by developing them into memorable global brands.
- HP.com
- CVC.com
- QVC.com
- Target.com
- Amazon.com
- Staples.com
- BestBuy.com
Short domain names are the trophy vanity domains of the future. Naming strategies for offline and online marketing are more important than ever with the emerging on-the-go mobile Web, where Internet users appreciate the convenience of speed and recall. Short and generic domain advertising is an effective, "keep it simple stupid" strategy with evidence of proven results. The shorter names offer quick keypad input access from mobile devices, netbooks, laptops and PCs. And let's not foreget about the promising future of intercative smart Internet TV to boot.
Moreover, professional sports marketing giants have all embraced a multi-channeling, short domain name strategy.
- ESPN.com
- ESPN.TV
- MLB.com
- MLB.TV
- NHL.com
- NHL.TV
The fast growth of online video is great news for dotTV. The big time pros like ESPN and MLB are embracing dotTV which puts the universal, intuitive, descriptive and meaningful dotTV on the global map with a promising future. A video channel using dotTV is an ideal choice for niche video sites and perfect as a\co-branded online extension for dot-com or ccTLD (country code) sites. Multi-channeling video sites with a dotTV extension means a faster track for users to get to company's video content and Internet TV channel.
TNT.tv is part of the Turner Sports and Entertainment Digital Network.
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